{"id":28800,"date":"2019-12-19T09:13:54","date_gmt":"2019-12-19T07:13:54","guid":{"rendered":"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/"},"modified":"2020-10-27T10:21:55","modified_gmt":"2020-10-27T08:21:55","slug":"fries-subsidiary-scores-a-coup-in-belgium","status":"publish","type":"post","link":"https:\/\/fries.iphos.at\/en\/fries-subsidiary-scores-a-coup-in-belgium\/","title":{"rendered":"FRIES subsidiary scores a coup in Belgium"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div id=\"attachment_29024\" style=\"width: 410px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29024\" class=\"wp-image-29024 size-400\" style=\"margin-top: 10px; margin-bottom: 20px;\" src=\"https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-200x133.jpg 200w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-300x200.jpg 300w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-400x267.jpg 400w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-500x333.jpg 500w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-600x400.jpg 600w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-700x467.jpg 700w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-768x512.jpg 768w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-800x534.jpg 800w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-1024x683.jpg 1024w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien-1200x800.jpg 1200w, https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien.jpg 1417w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-29024\" class=\"wp-caption-text\">In the picture from left to right: Stijn De Meulemeester (CEO Cup Concept Belgium), Gwendoline Hoornaert (CEO Biopack Belgium) and Gerhard Bertsch (CEO Cup Concept Germany)<\/p><\/div>\n<p>FRIES&#8217; subsidiary Cup Concept Mehrwegsysteme GmbH &#8211; headquartered in Sexau (Baden-W\u00fcrttemberg) &#8211; has founded an additional subsidiary in Belgium after the one in Vienna. Cup Concept Belgium BV is forming a joint venture with Biopack, headquartered in Gistel (West Flanders). Management, among other things, will be assumed by Vorarlberg native Mag. (FH) Dr. Gerhard Bertsch. &#8220;As of January 1, 2020, the <em>prohibition<\/em> on <em>disposable plastics<\/em> will come into force in Belgium&#8221;, says the marketing expert, and he expects an increased interest in environmentally friendly solutions o the market, like the ones that the newly founded company offers.<\/p>\n<p><strong>Reusable, not disposable<\/strong><\/p>\n<p>Cup Concept develops and produces reusable cup systems, using its years of know-how that is consistently developed and is constantly adapted to the latest technology standards. Among other things, the company has produced specially printed reusable cups for major events such as the Rammstein tour, the Ed Sheeran tour, the Ice Hockey World Championship, and even the World Gymnaestrada in Dornbirn.<\/p>\n<p>&#8220;We offer all-in service related to environmentally friendly and hygienic rinsing service, logistics and even storage of reusable cups at several of our proprietary subsidiaries and foreign locations&#8221;, says Mag. (FH) Dr. Gerhard Bertsch, explaining the sustainable and well-conceived overall package with solutions from a single source. A reusable cup can be reused roughly 150 times. &#8220;This prevents tons of plastic waste&#8221;, says the Managing Director, underscoring the company&#8217;s extensive environmental thinking. Every year, 26 million tons of plastic waste are produced in the EU. Less than one-third of the discarded plastic is currently recycled.<\/p>\n<p><strong>Ten percent growth in sales<\/strong><\/p>\n<p><a href=\"https:\/\/www.cupconcept.com\/\">Cup Concept Mehrwegsysteme GmbH<\/a> expects a sales growth of roughly ten percent to 13 million euros for the current business year. The Vorarlberg native also forecasts six-figure sales for the new Belgian subsidiary.<\/p>\n<p>Furthermore, there are discussions to expand the market into additional countries. &#8220;We are considering Ireland, Portugal or the Netherlands&#8221;, says Bertsch.<\/p>\n<p><strong>New product<\/strong><\/p>\n<p>To complement the winter, there is the newly developed hot-to-go-cup for hot drinks such as coffee, tea, mulled wine, punch etc. The special thing about it: its special shape makes the reusable cup fully printable. The creative and artistic possibilities are endless. Whether it is a logo, silhouette, photo, illustration: it will make the reusable cup a household item or even a collector&#8217;s item.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>FRIES&#8217; subsidiary Cup Concept Mehrwegsysteme GmbH &#8211; headquartered in Sexau (Baden-W\u00fcrttemberg) &#8211; has founded an additional subsidiary in Belgium after the one in Vienna. Cup Concept Belgium BV is forming a joint venture with Biopack, headquartered in Gistel (West Flanders). Management, among other things, will be assumed by Vorarlberg native Mag.   <a class=\"read-more\" href=\"https:\/\/fries.iphos.at\/en\/fries-subsidiary-scores-a-coup-in-belgium\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":11,"featured_media":29024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-28800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FRIES subsidiary scores a coup in Belgium - FRIES<\/title>\n<meta name=\"description\" content=\"FRIES&#039; subsidiary Cup Concept Mehrwegsysteme GmbH - headquartered in Sexau (Germany) - has founded an additional subsidiary in Belgium\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simone Brugger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en\"},\"author\":{\"name\":\"Simone Brugger\",\"@id\":\"https:\/\/fries.iphos.at\/#\/schema\/person\/f7b55f081242fed98e8640bef79779a5\"},\"headline\":\"FRIES subsidiary scores a coup in Belgium\",\"datePublished\":\"2019-12-19T07:13:54+00:00\",\"dateModified\":\"2020-10-27T08:21:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en\"},\"wordCount\":649,\"publisher\":{\"@id\":\"https:\/\/fries.iphos.at\/#organization\"},\"image\":{\"@id\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fries.iphos.at\/wp-content\/uploads\/Cup-Concept-Belgien.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en\",\"url\":\"https:\/\/fries.iphos.at\/fries-subsidiary-scores-a-coup-in-belgium\/?lang=en\",\"name\":\"FRIES subsidiary scores a coup in Belgium - 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